Wine Trends 2023: 11 Trends to Watch in the Wine World

on February 8, 2023

The wine industry is constantly evolving, and 2023 is set to be an exciting year with a number of emerging trends. From sustainable practices to premiumization and innovative packaging, here are eleven wine trends to keep an eye on in 2023:

Sustainability and Environmentally Friendly Practices

As consumers become more environmentally conscious, winemakers are stepping up to reduce their carbon footprint and promote sustainable wine production. This includes using eco-friendly packaging, implementing renewable energy sources, and reducing waste.

Health and Wellness

Consumers are paying closer attention to their health, and this trend is expected to continue in 2023. As a result, there will be a growing demand for wines that are lower in alcohol and calories, and for organic and biodynamic wines that are produced without harmful chemicals.

Direct-to-Consumer Sales

E-commerce has made it easier for consumers to purchase wine directly from winemakers, and this trend is set to continue in 2023. Winemakers are taking advantage of online platforms to reach new audiences and offer their customers a more personalized and convenient shopping experience.


The global wine market is expected to grow in 2023, driven by a growing demand for premium and ultra-premium wines. Consumers are willing to pay more for higher-quality, rarer, and more unique wines, and this trend is expected to continue.

Innovations in Packaging

Winemakers are always looking for ways to stand out from the competition, and in 2023, expect to see continued innovation in wine packaging. This may include experimenting with new materials and designs to make their products more appealing to consumers.

Alternative Wine Varietals

Consumers are becoming more adventurous and open to trying new and unusual wine varietals, and this trend is set to continue in 2023. Alternative varietals such as natural wine, orange wine, and sparkling wine are expected to become increasingly popular.

The demand for natural wines may increase as consumers’ interest in sustainability, health, and authenticity in their food and drink choices grows. Natural wines are made from organic or biodynamic farming practices, meaning little to no use of harsh chemicals or preservatives.

Among natural wines is orange wine, a type of white wine that is made with extended skin contact during the winemaking process, creating a unique orange color.

Sparkling wines like champagne and prosecco are becoming more popular with wine drinkers for several reasons including affordability, taste and variety, and their fit for special occasions.

Focus on Local Wine Production

In 2023, there will be a continued focus on local wine production, with consumers seeking out wines that are made in their own region or country. This trend is driven by a desire to support local businesses and connect with the history and culture of the area.

Digital Twin in Wine

A digital twin in wine refers to a digital version of a wine, complete with a wealth of information about the wine, its history, ideal food pairings, and other engaging features for users. This technology has revolutionized the way people think about and experience wine, by offering a fun and interactive way to explore different types of wine and connect with other wine enthusiasts.

With a digital twin, wine drinkers can access a wealth of information about their favorite bottles, including information about the winemaking process, the vineyard where the grapes were grown, and the characteristics of the wine itself. This information can be used to help people select the right wine for different occasions, such as special events, romantic dinners, or casual get-togethers.

In addition to providing information, digital twins in wine also offer various gamification features, such as collecting different types of wine, competing with other wine drinkers to build the most impressive collection, and interacting with other wine enthusiasts through online forums and communities. These features make wine drinking more fun and engaging, and encourage people to try new and exciting wines that they might not have considered otherwise.

Overall, digital twins in wine represent a new trend in the wine industry, offering a more interactive and engaging experience for wine lovers and helping to promote the enjoyment and appreciation of wine around the world.

Wine and Food Pairing

In 2023, wine and food pairing is expected to become an increasingly popular trend. Consumers are looking for new and exciting ways to enhance their dining experience, and winemakers are responding by offering recommendations and pairing suggestions on their labels and websites.

Personalized Wine Experiences

Consumers are looking for more personalized and unique wine experiences, and in 2023, winemakers are expected to offer a wider range of wine tasting and touring experiences. From virtual tastings to vineyard tours and wine and food pairing events, there will be something for everyone.

Wine Tourism

Wine tourism is set to become even more popular in 2023, with consumers seeking out new and unique wine destinations. Winemakers are expected to embrace this trend by offering wine-themed tours, tastings, and events to attract visitors to their vineyards.

In conclusion, the wine industry is set to experience a number of exciting trends in 2023. Whether you are a wine lover or a winemaker, there is something for everyone in the world of wine.


Wine Business International & Fortune Business Insights

About Oleksandr

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