Tokenization of Wine – Enabling an Extended Consumer Experience

on May 10, 2022

While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.

Tokenization can solve real world challenges in the wine industry

  • No industry can risk being left behind in the current transition to the token economy.
  • Tokenisation of digital and physical assets can solve some of the challenges in the wine industry.
  • As new and compelling use cases are emerging at an increasing rate, tokenization can provide for an extended consumer interaction with the wine product.

Please see here for the full article on Meininger’s WBI.

Photo: fotomek/AdobeStock

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About Sebastian

Sebastian is Managing Director of vinID. Sebastian holds the WSET Level 3 and is currently completing his "Weinakademiker Diploma". Prior to his engagement with fine wine Sebastian has worked in the investment bank and wealth management industry for 15 years. He holds a double diploma in European Business Studies from Oxford Brookes University and the University of Applied Sciences in Regensburg.
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