Roman Rutishauser’s Launch with vinID: A New Wine Experience for Customers

on April 27, 2023

Swiss winery, Roman Rutishauser, has been making waves in the wine industry, being recently named one of the Top 150 wineries in Switzerland by Gault & Millau in 2023. In this article, we’ll take a closer look at Roman Rutishauser’s flagship wines, their commitment to sustainability and heritage protection, and their innovative approach to customer engagement and community building through their new partnership with vinID.

Sélection Famille: The Top Three Wines

One of Roman Rutishauser’s most notable offerings is Sélection Famille, which includes a handpicked Kerner, a richly flavored Sauvignon Blanc, and a Pinot Noir from old vines. 

Roman Rutishauser’s Sélection Famille collection, equipped with vinID technology

Each bottle in this limited edition collection is equipped with vinID tags, which connect the physical bottle to the digital realm. This allows Roman Rutishauser to tell the story of their wine’s sustainability and provide a unique customer experience, all while authenticating their bottles with the tamper-proof seal. 

Commitment to Sustainability

What sets Roman Rutishauser apart is their use of PIWI varieties, which are resistant to fungal diseases and require fewer pesticides. They are pioneers in this field, using these varieties to create unique and flavorful wines that are better for the environment. 

Roman Rutishauser winery
The Roman Rutishauser vineyard in Switzerland’s St. Gallen Rhine Valley

Roman Rutishauser is also a member of the FAIR N’GREEN organization, which promotes sustainable and environmentally friendly practices in winemaking. With the integration of vinID tags, the winery is able to transparently tell their story of sustainability that customers can easily access by tapping the bottle’s tag with their phone.

A New Wine Experience for Customers

One of the most exciting features Roman Rutishauser offers through the vinID technology is the digital wine cellar and tasting journal, which allows customers to keep track of their favorite wines, tasting notes, and food pairings. Customers also receive push notifications for food pairing suggestions and degustation updates, making the wine experience more interactive and engaging.

roman rutishauser vinid

Storytelling is an essential aspect of the Roman Rutishauser wine experience. The winery believes that wine is more than just a beverage; it is a symbol of culture and history. Through the digital wine bottles, they share the story behind each wine, connecting customers to the history and tradition behind each bottle.

Building a Community of Wine Lovers

Roman Rutishauser also offers special experiences and promotions for their most loyal customers available through the digital twin of the bottle. The winery hosts community-building events, such as wine tastings and vineyard tours, creating a community of like-minded wine lovers who share a passion for the craft.


Roman Rutishauser’s commitment to sustainability and community-building is evident in their offerings. Through the digital twins of Sélection Famille, customers can experience a new level of engagement and storytelling in their wine experience. Roman Rutishauser invites wine lovers to join their community and try Sélection Famille, experiencing the rich history, sustainable features, and unique flavors of their wines.

If you want to experience Roman Rutishauser’s interactive wine collection firsthand, come see us in Thal this weekend (April 29th-May 1st) at the “Tag der offenen Weinkeller“!

About Tessa Foley

Tessa holds a Bachelor’s degree in Business Administration from Gonzaga University in Spokane, Washington. During her time at Gonzaga, Tessa focused her studies in Marketing and Entrepreneurship & Innovation while also working a yearlong marketing internship at a tech company. Her B2B marketing background and passion for sports and fashion make Tessa a valuable asset to the team.
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